For two consecutive years, the International Customer Service Association Conference has evaluated him as the number one rated Customer Service Speaker in the World.

Brian has been awarded the designation CSP, Certified Speaking Professional, by the National Speakers Association.

Brian is the founder of Custom Learning Systems (CLS) and the HealthCare Service Excellence Conference.

CLS has been in business for 35 years, focusing exclusively on Hospitals and Healthcare.
Dozens of CLS clients have earned regional and national awards for world-class customer and employee loyalty achievements.

Brian is the author of 10 books including “Essential Strategies to Become the Healthcare Employer of Choice” and “Keep Your Nurses & Healthcare Professionals for Life: The four imperatives of how to inspire, retain, motivate and empower patient-focused nurses (and everybody else!).”

In the past 35 years, he has 5,000,000 miles to speak 3,840+ times. He has spoken in every state and province in North America and in 16 countries worldwide.

As a culture change authority, Brian leads a team of 12 world class Speakers/Implementation Specialists, who facilitate their clients’ efforts to enhance the patient experience, inspire staff engagement and retention, and increase physician satisfaction.